May 16, 2025
IndexBox has just published a new report: U.S. - Electric Shavers, Hair-Removing Appliances And Hair Clippers - Market Analysis, Forecast, Size, Trends And Insights.
Driven by rising demand, the market for electric shavers, hair-removing appliances, and hair clippers in the United States is predicted to grow steadily over the next decade. Despite a slight deceleration in market performance, both market volume and value are expected to increase by 2035, reaching 74M units and $682M respectively.
Market Forecast
Driven by increasing demand for electric shavers, hair-removing appliances and hair clippers in the United States, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +1.3% for the period from 2024 to 2035, which is projected to bring the market volume to 74M units by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +1.6% for the period from 2024 to 2035, which is projected to bring the market value to $682M (in nominal wholesale prices) by the end of 2035.
Consumption
United States's Consumption of Electric Shavers, Hair-Removing Appliances And Hair Clippers
In 2024, consumption of electric shavers, hair-removing appliances and hair clippers was finally on the rise to reach 64M units after three years of decline. Over the period under review, consumption showed a noticeable expansion. Consumption of peaked at 75M units in 2020; however, from 2021 to 2024, consumption remained at a lower figure.
The value of the market for electric shavers, hair-removing appliances and hair clippers in the United States rose remarkably to $576M in 2024, increasing by 7.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a tangible increase from 2013 to 2024: its value increased at an average annual rate of +2.4% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Consumption of peaked at $637M in 2021; however, from 2022 to 2024, consumption failed to regain momentum.
Imports
United States's Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers
After three years of decline, overseas purchases of electric shavers, hair-removing appliances and hair clippers increased by 6.8% to 69M units in 2024. In general, total imports indicated notable growth from 2013 to 2024: its volume increased at an average annual rate of +2.3% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -16.7% against 2020 indices. The most prominent rate of growth was recorded in 2015 when imports increased by 159% against the previous year. Imports peaked at 82M units in 2020; however, from 2021 to 2024, imports failed to regain momentum.
In value terms, imports of electric shavers, hair-removing appliances and hair clippers expanded rapidly to $591M in 2024. The total import value increased at an average annual rate of +1.7% from 2013 to 2024; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2017 when imports increased by 17%. Over the period under review, imports of hit record highs at $630M in 2021; however, from 2022 to 2024, imports remained at a lower figure.
Imports By Country
In 2023, China (43M units) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to the United States, accounting for a 67% share of total imports. Moreover, imports of electric shavers, hair-removing appliances and hair clippers from China exceeded the figures recorded by the second-largest supplier, Vietnam (7.6M units), sixfold. The third position in this ranking was taken by Indonesia (7.5M units), with a 12% share.
From 2013 to 2023, the average annual rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+45.9% per year) and Indonesia (+11.5% per year).
In value terms, China ($288M) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to the United States, comprising 52% of total imports. The second position in the ranking was taken by Indonesia ($73M), with a 13% share of total imports. It was followed by Germany, with an 11% share.
From 2013 to 2023, the average annual growth rate of value from China totaled -1.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+11.7% per year) and Germany (+6.8% per year).
Imports By Type
Hair clippers; with a self-contained electric motor (36M units), shavers; with self-contained electric motor (19M units) and hair-removing appliances; with self-contained electric motor (14M units) were the main products of imports of electric shavers, hair-removing appliances and hair clippers to the United States.
From 2013 to 2024, the most notable rate of growth in terms of purchases, amongst the major product types, was attained by hair-removing appliances; with self-contained electric motor (with a CAGR of +9.4%), while imports for the other products experienced mixed trend patterns.
In value terms, electric shavers, hair-removing appliances and hair clippers with the largest imports in the United States were hair clippers; with a self-contained electric motor ($308M), shavers; with self-contained electric motor ($224M) and hair-removing appliances; with self-contained electric motor ($59M).
Hair-removing appliances; with self-contained electric motor, with a CAGR of +6.2%, saw the highest rates of growth with regard to the value of imports, among the main product categories over the period under review, while purchases for the other products experienced mixed trend patterns.
Import Prices By Type
The average import price for electric shavers, hair-removing appliances and hair clippers stood at $8.6 per unit in 2024, stabilizing at the previous year. In general, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when the average import price increased by 135%. As a result, import price reached the peak level of $22 per unit. From 2015 to 2024, the average import prices remained at a somewhat lower figure.
There were significant differences in the average prices amongst the major supplied products. In 2024, the product with the highest price was shavers; with self-contained electric motor ($12 per unit), while the price for hair-removing appliances; with self-contained electric motor ($4.3 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by hair clippers; with a self-contained electric motor (+3.2%), while the prices for the other products experienced a decline.
Import Prices By Country
The average import price for electric shavers, hair-removing appliances and hair clippers stood at $8.7 per unit in 2023, flattening at the previous year. In general, the import price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 an increase of 135% against the previous year. As a result, import price reached the peak level of $22 per unit. From 2015 to 2023, the average import prices remained at a somewhat lower figure.
Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($76 per unit), while the price for Vietnam ($4.7 per unit) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Vietnam (+9.0%), while the prices for the other major suppliers experienced more modest paces of growth.
Exports
United States's Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers
In 2024, exports of electric shavers, hair-removing appliances and hair clippers from the United States dropped to 4.4M units, declining by -8.1% against 2023. Over the period under review, exports saw a mild shrinkage. The most prominent rate of growth was recorded in 2014 with an increase of 20%. Over the period under review, the exports of attained the peak figure at 7.2M units in 2019; however, from 2020 to 2024, the exports stood at a somewhat lower figure.
In value terms, exports of electric shavers, hair-removing appliances and hair clippers rose rapidly to $134M in 2024. The total export value increased at an average annual rate of +1.3% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2017 with an increase of 19% against the previous year. Over the period under review, the exports of reached the maximum at $171M in 2020; however, from 2021 to 2024, the exports failed to regain momentum.
Exports By Country
Canada (1.9M units) was the main destination for exports of electric shavers, hair-removing appliances and hair clippers from the United States, with a 41% share of total exports. Moreover, exports of electric shavers, hair-removing appliances and hair clippers to Canada exceeded the volume sent to the second major destination, Mexico (709K units), threefold. Germany (365K units) ranked third in terms of total exports with a 7.7% share.
From 2013 to 2023, the average annual growth rate of volume to Canada was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+3.2% per year) and Germany (+0.0% per year).
In value terms, Canada ($53M) remains the key foreign market for electric shavers, hair-removing appliances and hair clippers exports from the United States, comprising 41% of total exports. The second position in the ranking was held by Mexico ($19M), with a 15% share of total exports. It was followed by Germany, with a 7.8% share.
From 2013 to 2023, the average annual growth rate of value to Canada amounted to +1.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+5.7% per year) and Germany (+2.7% per year).
Exports By Type
Hair clippers; with a self-contained electric motor (3.2M units) was the largest type of electric shavers, hair-removing appliances and hair clippers exported from the United States, with a 73% share of total exports. Moreover, hair clippers; with a self-contained electric motor exceeded the volume of the second product type, shavers; with self-contained electric motor (1.1M units), threefold.
From 2013 to 2024, the average annual rate of growth in terms of the volume of hair clippers; with a self-contained electric motor exports was relatively modest. With regard to the other exported products, the following average annual rates of growth were recorded: shavers; with self-contained electric motor (-3.9% per year) and hair-removing appliances; with self-contained electric motor (-5.7% per year).
In value terms, hair clippers; with a self-contained electric motor ($86M) remains the largest type of electric shavers, hair-removing appliances and hair clippers exported from the United States, comprising 64% of total exports. The second position in the ranking was held by shavers; with self-contained electric motor ($42M), with a 31% share of total exports.
From 2013 to 2024, the average annual growth rate of the value of hair clippers; with a self-contained electric motor exports amounted to +2.0%. With regard to the other exported products, the following average annual rates of growth were recorded: shavers; with self-contained electric motor (+0.3% per year) and hair-removing appliances; with self-contained electric motor (-1.0% per year).
Export Prices By Type
In 2024, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $31 per unit, increasing by 14% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +2.9%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.
Prices varied noticeably by the product type; the product with the highest price was hair-removing appliances; with self-contained electric motor ($46 per unit), while the average price for exports of hair clippers; with a self-contained electric motor ($27 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: hair-removing appliances; with self-contained electric motor (+4.9%), while the prices for the other products experienced more modest paces of growth.
Export Prices By Country
In 2023, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $27 per unit, surging by 3.9% against the previous year. Over the period from 2013 to 2023, it increased at an average annual rate of +1.9%. The pace of growth was the most pronounced in 2016 an increase of 9.7%. Over the period under review, the average export prices hit record highs in 2023 and is expected to retain growth in the immediate term.
Average prices varied noticeably for the major external markets. In 2023, amid the top suppliers, the highest price was recorded for prices to Canada ($27 per unit) and Germany ($27 per unit), while the average price for exports to the Netherlands ($24 per unit) and Peru ($26 per unit) were amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+2.7%), while the prices for the other major destinations experienced more modest paces of growth.
Source: IndexBox Market Intelligence Platform
